The symbol mark is the most important element that represents Heesung (HS)’s image. The symbol mark depicting the sun embodies the concept “Worldwide HS” and the letters H and S are embodied in a circle which symbolizes the sun and globe. The two columns depicting the letter H signifies a stable foundation and the letter S symbolizes Heesung Group’s comprehensive future smoothly leaping with an enterprising spirit. Red, the main color of HS symbol mark, symbolizes the sun radiating a passionate and strong image as well as Heesung’s will to leap into the world. Therefore, the shape and color of the symbol mark should never be modified.
The color system forms Heesung’s distinctive image which is applied to each element including the symbol mark and logotype. Heesung Group’s color system is divided into main colors and sub colors. Main colors consist of Heesung Red (Pantone 270C) and Heesung Gray (Pantone 430C), and sub colors consist of Heesung Gold (Pantone 872C) and Heesung Silver (Pantone 877C).